The Sage Group

Sergey Krayev was Director of Online Marketing & E-Commerce at The Sage Group North America from Feb 2013 through May 2014 in the Greater Atlanta Area. Sergey Krayev’s responsibilities at Sage were North American business strategy development, the coordination and alignment of marketing/operation channels with global initiatives, new product development (market research, competitive analysis, product positioning, marketing strategy), partnership channel development (Microsoft, Google, Affiliate networks, etc.), and P&L responsibility across multiple business groups.

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Mizuno USA Mezamashii Run Project

Sergey Krayev worked as e-Marketing/e-Commerce Director at Mizuno Corporation from Jun 2011–Dec 2012 in Atlanta, Georgia. Sergey Krayev was responsible for driving initiatives to improve e-Commerce strategies to maximize sales, increase conversion rates, and improve the online user experience.

Sergey Krayev developed the product launch initiatives and managed promotional partnership programs with affiliates including Amazon, Dick’s Sporting Goods, Zappos, Sports Chalet, Running Warehouse, etc.

Sergey Krayev managed product go-to-market and closeout strategies for Running, Baseball, Softball, Volleyball, and Golf divisions in North America, managed integration of online channels with Social Media platforms and integration of social listening tools in development of short/long term business plans, lead communication strategy development and established email roadmap for all business divisions in North America, established CRM implementation and integration with all business activities (e-Commerce, event lead acquisition, online product registration, promotional programs, territory manager activities, etc.), managed online media (paid search, display, social) and SEO & SEM programs to improve brand positioning, and to drive lead acquisition programs to achieve online sale targets, and developed marketing initiatives to promote new product deployments and to improve online user adoption for Mizuno USA.

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Kimberly-Clark Healthcare

Sergey Krayev was Global Interactive Manager of Kimberly-Clark from Jun 2008–Aug 2011. His responsibilities were for the developed and implemented Global B2B interactive marketing strategy for various product platforms. Sergey Krayev managed the development of the new corporate Kimberly-Clark HealthCare website, including vendor evaluation and selection, appropriate CMS and LMS platform selection, and establishing content localization and social media engagement strategies.

Sergey Krayev implemented strong online communication tactics by utilizing effective email practices (lead generation and communication tactics) and established effective web analytics (WebTrends, Google Analytics), reporting structure across multiple business groups to better assess ROI for ongoing marketing programs.

Sergey Krayev managed paid search, SEO/SEM strategy to increase user traffic to Kimberly-Clark Web properties, developed a process for improving online user experience by working closely with customers and product management teams and incorporated social media communication tactics to stimulate awareness of ongoing marketing initiatives to improve Kimberly-Clark brand positioning.

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A Life in Pictures of Sergey Krayev

Sergey Krayev is a family man, a dad, a husband, and a world-traveler and most excellent friend. Sergey Krayev plays even harder than he works.

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