Mizuno USA Mezamashii Run Project

Sergey Krayev worked as e-Marketing/e-Commerce Director at Mizuno Corporation from Jun 2011–Dec 2012 in Atlanta, Georgia. Sergey Krayev was responsible for driving initiatives to improve e-Commerce strategies to maximize sales, increase conversion rates, and improve the online user experience.

Sergey Krayev developed the product launch initiatives and managed promotional partnership programs with affiliates including Amazon, Dick’s Sporting Goods, Zappos, Sports Chalet, Running Warehouse, etc.

Sergey Krayev managed product go-to-market and closeout strategies for Running, Baseball, Softball, Volleyball, and Golf divisions in North America, managed integration of online channels with Social Media platforms and integration of social listening tools in development of short/long term business plans, lead communication strategy development and established email roadmap for all business divisions in North America, established CRM implementation and integration with all business activities (e-Commerce, event lead acquisition, online product registration, promotional programs, territory manager activities, etc.), managed online media (paid search, display, social) and SEO & SEM programs to improve brand positioning, and to drive lead acquisition programs to achieve online sale targets, and developed marketing initiatives to promote new product deployments and to improve online user adoption for Mizuno USA.

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