Sergey Krayev currently works as Managing Director at Partnership Network. Partnership Network is located in the Greater Atlanta Area with a focus on the development of partnership marketing channels globally with a focus in tech startup segment offering program analytics and optimization and go-to-market strategy development and implementation.

Partnership Network
Managing Director
2014 – Present

  • Development of partnership marketing channels globally
  • Focus in tech startup segment
  • Program analytics and optimization
  • Go-to-market strategy development and implementation

Vertical, LLC
VP Strategic Development
May 2014 – Present

  • Asset management
  • Engineering and design services to support development projects
  • Operational optimization
  • Marketing program development
  • General Commercial Contractor License: RLQA004101
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Strategic Advisor
May 2014 – Jun 2016

Greater Atlanta Area
Director, Online Marketing & E-Commerce
Feb 2013 – May 2014

  • Business strategy development (North America)
  • Coordination and alignment of marketing/operation channels with global initiatives
  • New product development (market research, competitive analysis, product positioning, marketing strategy)
  • Partnership channel development (Microsoft, Google, Affiliate networks, etc.)
  • P&L responsibility across multiple business groups

Mizuno Corporation
Jun 2011 – Dec 2012

  • Sergey Krayev was responsible for driving initiatives to improve e-Commerce strategies to maximize sales, increase conversion rates, and improve online user experience
  • Sergey Krayev developed product launch initiatives and managed promotional partnership programs with affiliates including; Amazon, Dick’s Sporting Goods, Zappos, Sports Chalet, Running Warehouse, etc.
  • Sergey Krayev anaged product go-to-market and closeout strategies for Running, Baseball, Softball, Volleyball, and Golf divisions in North America
  • Managed integration of online channels with Social Media platforms and the integration of social listening tools in the development of short/long term business plans
  • Sergey Krayev lead communication strategy development and established email roadmap for all business divisions in North America
  • Sergey Krayev established CRM implementation and integration with all business activities (e-Commerce, event lead acquisition, online product registration, promotional programs, territory manager activities, etc.)
  • Sergey Krayev managed online media (paid search, display, social) and SEO & SEM programs to improve brand positioning, and to drive lead acquisition programs to achieve online sale targets
  • Sergey Krayev developed marketing initiatives to promote new product deployments and to improve online user adoption See less

Director, Marketing

Global Interactive Manager
2008 – Aug 2011

  • Sergey Krayev developed and implemented Global B2B interactive marketing strategy for various product platforms
  • Sergey Krayev managed development of the new corporate Kimberly-Clark HealthCare website, including vendor evaluation and selection, appropriate CMS and LMS platform selection, and establishing content localization and social media engagement strategies
  • Sergey Krayev implemented strong online communication tactics by utilizing effective email practices (lead generation and communication tactics)
  • Sergey Krayev established effective web analytics (WebTrends, Google Analytics) reporting structure across multiple business groups to better assess ROI for ongoing marketing programs
  • Sergey Krayev managed paid search, SEO/SEM strategy to increase user traffic to Kimberly-Clark Web properties
  • Sergey Krayev developed a process for improving online user experience by working closely with customers and product management teams
  • Sergey Krayev incorporated social media communication tactics to stimulate awareness of ongoing marketing initiatives to improve Kimberly-Clark brand positioning