Sergey Krayev currently works as Managing Director at Partnership Network. Partnership Network is located in the Greater Atlanta Area with a focus on the development of partnership marketing channels globally with a focus in tech startup segment offering program analytics and optimization and go-to-market strategy development and implementation.
Partnership Network
Managing Director
2014 – Present
- Development of partnership marketing channels globally
- Focus in tech startup segment
- Program analytics and optimization
- Go-to-market strategy development and implementation
Vertical, LLC
VP Strategic Development
May 2014 – Present
- Asset management
- Engineering and design services to support development projects
- Operational optimization
- Marketing program development
- General Commercial Contractor License: RLQA004101
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Clickagy
Strategic Advisor
May 2014 – Jun 2016
Sage
Greater Atlanta Area
Director, Online Marketing & E-Commerce
Feb 2013 – May 2014
- Business strategy development (North America)
- Coordination and alignment of marketing/operation channels with global initiatives
- New product development (market research, competitive analysis, product positioning, marketing strategy)
- Partnership channel development (Microsoft, Google, Affiliate networks, etc.)
- P&L responsibility across multiple business groups
Mizuno Corporation
e-Marketing/e-Commerce
Jun 2011 – Dec 2012
- Sergey Krayev was responsible for driving initiatives to improve e-Commerce strategies to maximize sales, increase conversion rates, and improve online user experience
- Sergey Krayev developed product launch initiatives and managed promotional partnership programs with affiliates including; Amazon, Dick’s Sporting Goods, Zappos, Sports Chalet, Running Warehouse, etc.
- Sergey Krayev anaged product go-to-market and closeout strategies for Running, Baseball, Softball, Volleyball, and Golf divisions in North America
- Managed integration of online channels with Social Media platforms and the integration of social listening tools in the development of short/long term business plans
- Sergey Krayev lead communication strategy development and established email roadmap for all business divisions in North America
- Sergey Krayev established CRM implementation and integration with all business activities (e-Commerce, event lead acquisition, online product registration, promotional programs, territory manager activities, etc.)
- Sergey Krayev managed online media (paid search, display, social) and SEO & SEM programs to improve brand positioning, and to drive lead acquisition programs to achieve online sale targets
- Sergey Krayev developed marketing initiatives to promote new product deployments and to improve online user adoption See less
TVzor LLC
Director, Marketing
2012
Kimberly-Clark
Global Interactive Manager
2008 – Aug 2011
- Sergey Krayev developed and implemented Global B2B interactive marketing strategy for various product platforms
- Sergey Krayev managed development of the new corporate Kimberly-Clark HealthCare website, including vendor evaluation and selection, appropriate CMS and LMS platform selection, and establishing content localization and social media engagement strategies
- Sergey Krayev implemented strong online communication tactics by utilizing effective email practices (lead generation and communication tactics)
- Sergey Krayev established effective web analytics (WebTrends, Google Analytics) reporting structure across multiple business groups to better assess ROI for ongoing marketing programs
- Sergey Krayev managed paid search, SEO/SEM strategy to increase user traffic to Kimberly-Clark Web properties
- Sergey Krayev developed a process for improving online user experience by working closely with customers and product management teams
- Sergey Krayev incorporated social media communication tactics to stimulate awareness of ongoing marketing initiatives to improve Kimberly-Clark brand positioning